-isms
Case Study
Web AppEnterpriseSecurity
Our Methodology
Project Overview
1
Inspiration
Shane and Kara identified the need for targeted quote sharing—a way to share overheard lines with specific people, not the entire social graph.
2
First Iteration
Built the initial version focused on core sharing mechanics—creating, tagging, and sending quotes to selected recipients.
3
Public Launch
Shipped the app publicly with refined UX for group sharing and individual quote feeds.
4
Improvement
Iterated on user feedback to improve sharing workflows and notification handling.
Our Challenges
Targeted Social Sharing
We worked with small focus groups to come up with a unique way to share experiences.
Agile Design and Dev
We created the designs and built the iOS app in Objective C. The goal was to keep everything light, open, and simple. As we neared launch, iOS 7 was released, and we incorporated some of the features that Apple’s new interface allowed.
Selective Public Posts
We allowed users to adjust the privacy levels of each post: they could post on Facebook or Instagram, post to the main -isms Feed, or just post to the feeds of certain friends within the app.
Iterative Feature Building
We went through different iterations, and incorporated short videos that played in the background of the feed, added photos, and presented the visual components in a way that didn’t detract from the text of the quotes.